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http://blog.postrank.com/2009/01/26/feed-analytics-beta/ -
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Some ideas:
1) Explode Reach: FB treated Reach as an afterthought; to me, Reach is more important the the raw subscriber numbers. I want to know who's reading content (for all that entails), how soon after it's published, via which reader/platform, how long they're spending on it and so on. Plus, I'd like to be able to compare over time.
2) Have a public API that allows us to get all our info and compare with others, making it easy to compile Top 100 bloggers lists based on any criteria being tracked.
In any case, we don't collect private data. Everything we collect is anonymous.
Thx for this important Info ! Will write about this in my blog ;-)