DISQUS

AideRSS Blog: Storytelling ROI: social engagement metrics for Marketing & Social Media bloggers

  • Marshall Kirkpatrick · 1 year ago
    This is an interesting list and a great exercise in social media marketing as well! If you displayed those bloggers' names as text instead of in an image they would show up in ego searches and be clickable though. A trackback to their most engaging recent post would also be very effective. What do I know, though, am I on that list? No! lol, good stuff as always though AideRSS folks!
  • Melanie · 1 year ago
    Thanks, Marshall. There were definitely a lot of suggestions and "what ifs?" thrown around internally before we set the parameters of this experiment, but since we wanted to get it out the door before next year, we had to stop somewhere and leave more excitement for the future. :)

    Rest assured there'll be much more on this subject from us!

    And as for your "cred", had you been on the list, based on the overall engagement for marshallk.com, you'd be... #17. w00t! (Jim was just talking about how in the future we'll have to run stats and show who should make the list.)
  • Karl Long · 1 year ago
    OMG when is this API coming out, I love this measurement concept. BTW does it track http://disqus.com/ comments?
  • Ilya Grigorik · 1 year ago
    Karl, we do track Disqus comments. For the API, we don't have a public release date yet. At the moment, we're still gathering user feedback and ideas for how it should look like.

    Hence, any tips or ideas, would be much appreciated!
  • Brian Clark · 1 year ago
    This is a very interesting perspective beyond standard metrics. Glad to see Copyblogger hanging on to third. :-)
  • Ryan Moede · 1 year ago
    This is a solid engagement measurement - nice work. I'll be looking forward to the release of the API!
  • Marji Chimes · 1 year ago
    This is great for activities in which the reader does something. But what about all of the folks out there that are just reading the conversations. Sure the bookmarks help -- but lots of people don't know how to use bookmarks yet...
  • Melanie · 1 year ago
    Hi Marji,

    Those more passive interactions (clicking, reading, etc.) go in the "Clicking" category of our 5Cs of analysis. We try to do our best to record all interactions, even if they aren't the more public or visibly interactive.
  • Sally Falkow · 1 year ago
    Sounds great - and well done to Chris for being #1. Well deserved

    I'd love to see what kind of engagement score we'd get on the Skin MD natural feeds.
  • Drew McLellan · 1 year ago
    This is fascinating. Going to blog about it soon! Congrats on the good work!

    Drew
  • Mamod · 1 year ago
    Wow, I wasn't aware of such new important thing being cooked at aideRSS, guys you're awesome, this is really gonna change the whole blogging metric definition.

    I can't wait to see the release of this new engagement metric API, I have already plans to integrate with my service, really awesome, keep up the great work.
  • Barb · 1 year ago
    Very basic question--

    Step #3 = "weighted each engagement type for level of engagement."

    Weighted HOW--what constitutes the deepest/highest-value level of engagement? A click or a tag is less work than a comment, I assume, but I'd be very interested in seeing the rank-order listing of engagement types.
  • Melanie · 1 year ago
    Hi Barb,

    Weighted according to what we call the "5 Cs" -- more information about that on our PostRank site.

    Any additional questions, let me know.
  • ArabCrunch · 1 year ago
    hey this is a great service, can you get posts views, and post links over the web besides social media. if yes how will u get them?

    i just mentioned AideRSS in my post:
    http://arabcrunch.com/2008/08/feedoor-burns-fee...

    @ Melanie Baker: i saw your comment ( http://feedoor.com/blog/?p=16 ) promising to add Feedoor integration with AideRSS API to your mashups page, i could not find it, can you send me the link plz?